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The Payback Stories

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Sun Pharma wanted to carry forward their communication “it’s payback time” with quality LBL in a unique and creative form that represent the BPH problem of a father. To counter their thought with creative outcome Marspoles comes up with unique idea to represent the father son relation through an effective mechanism that served its true purpose. We showcased the then and now situation between a father and son representing the payback time theme with strong message. This created a huge impact amongst the target audience and put forward Sun Pharma’s brand as perfect solution in terms of BPH problem.

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