Pan is Responsible

Pantoprazole is a responsible brand which was in a fight against Ranitidine brand that portray PPI as a major reason for kidney issue. In order to counter the problem we came up with the campaign called "Pan is Responsible". The campaign delved into the connection between histamine-2 receptor antagonists (H2RA) and gynecomastia, shedding light on an often overlooked issue. With creative visuals, engaging content, and a focused message, the campaign aimed to educate and fight back the false allegations made by other brand, leaving a lasting impact on people and increasing brand recall value.