Ease the Pain
We create everything digital, printable and analytical.
Being an old molecule and ultimate repeller against back and knee pain the brand wanted to increase the recall value of their product and therefore was seeking a perfect creative solution. We as a creative ad agency came up with “Ease the pain” concept portraying it with an emotional relation between father and son, or mother and daughter. By showcasing the moments of a relation that are missed due to sudden knee and back pain, the campaign was able to manage high recall value amongst doctors, in result being prescribed more often for knee and back pain.
