Life’s full of favours. And India is famous for it’s spices. Our brand wanted to ensure everyone enjoyed them without having to worry about the weakness of their digestive system. We partnered them in developing a campaign on the 75th anniversary of their brand.
Indian food is mostly spicy food, which often leads to heartburns and indigestion for people with weak digestive systems. The joy of devouring rich flavours almost goes for a toss on the aftermaths of indulgences. Our brand offered freedom from fear and worries with its trusted record of taking care of digestive issues with utmost safety.
We conjured up interesting visual and touch point devices to get this message across to doctors and patients. The assurance of a 75 year old brand bloomed best with a campaign which matched its personality’s largeness and appeal.